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Drew Baker

Social Media Coordinator &
Digital Content Creator

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RMIT Journalism graduate blending creativity, strategy and data to create digital content that connects. From video and podcasts to social media, I’m interested in telling stories, growing audiences and making content that gets noticed.

Content Strategy

Currently working on the Australian Census social media team, moderating and creating content across social platforms. I edit raw footage and audio into engaging vox pop series and produce short-form video content from initial footage through to final edit, generating 102K+ combined views across TikTok, Instagram and Facebook. I also use Canva to create platform-specific static tiles, memes and carousels for Instagram and TikTok. I combine social listening and audience insights through Brandwatch with hands-on video and audio production using Adobe Premiere Pro and Audition, with a focus on creating content that connects with audiences and performs across platforms.

Digital Storytelling

Audience Growth

Creative Production

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