Projects
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Census 2026 Campaign
Australian Bureau of Statistics
2026
Social Media Team Member
Overview
Helped bring the 2026 Census to life across Australia’s social feeds as an APS-4 Social Media Team Member. Supported the ABS and Census social media channels across Facebook, Instagram, TikTok and LinkedIn, moderating national conversations and using Brandwatch to track engagement, measure performance and uncover audience insights. Created both corporate-briefed and original social media content, translating complex Census messaging into accessible, platform-native stories for a national audience.
Key Results
Key Results
102K Combined views across four Census vox pops
69K Instagram views across the series
Original Spotify playlist concept generating 26.2K+ views across Instagram, Facebook and TikTok.
Supported moderation of 3K+ audience interactions across Census social channels.
Social Media Content Campaign
Danish Blue
2025 & 2026
Sales & Social Media Assistant
Overview
Worked across sales and marketing for a boutique adult retail brand, combining customer-facing retail experience with hands-on content creation. Developed Instagram Stories and feed posts, created promotional content and in-store signage, and supported campaigns designed to drive product awareness and sales. Produced creative assets while maintaining a consistent brand identity across digital and physical customer touchpoints.
Key Results
Increased sales of underperforming products by 200–250% through targeted in-store promotions.
Developed targeted Instagram Stories promoting a community brand and driving customers to in-store event promotions.
Connected social media campaigns with in-store promotions, using targeted Instagram content and visual merchandising to drive customers from digital engagement to purchase.
Luxury Travel Content & SEO Campaign
APT Travel Group
2025
Copywriter & Editor
Overview
Developed and edited premium travel content for APT Luxury Travel and Travelmarvel across web, print and digital channels, combining SEO-driven destination storytelling with brand-led editorial. Led copy production for the Travelmarvel Egypt & Jordan 2026/27 brochure and edited flagship publications including Voyage Magazine and Travelmarvel Insider, while publishing content through Contentful CMS and collaborating with design, marketing and product teams to deliver cohesive campaigns.
Key Results
Key Results
Led copy production for the Travelmarvel Egypt & Jordan 2026/27 brochure.
Optimised web content for SEO, improving search visibility and audience reach.
Introduced Ahrefs Academy and HubSpot SEO training to strengthen team capability.
Edited flagship publications including Voyage Magazine and Travelmarvel Insider.
Social Media Campaign & Letterboxd HQ Launch
Czech and Slovak Film Festival of Australia
2024 & 2025
Sales & Social Media Assistant
Overview
Developed and delivered a multi-platform social media campaign for the Czech and Slovak Film Festival of Australia, creating promotional content across social channels. Produced short-form video and movie trailers, wrote editorial and promotional articles, and supported the festival’s digital presence through audience-focused content and film promotion.
Key Results
Launched the festival’s official Letterboxd HQ, establishing a new channel for film discovery and audience engagement.
Developed targeted Instagram Stories promoting a community brand and driving customers to in-store event promotions.
Connected social media campaigns with in-store promotions, using targeted Instagram content and visual merchandising to drive customers from digital engagement to purchase.
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Drew Process
Youth Jam Radio WA
2025
Host & Producer
Overview
Hosted and produced Drew Process for Youth Jam Radio WA, producing five episodes plus a special feature episode exploring current events, youth issues, culture and social trends. Across 35–60 minute episodes, I conducted in-depth interviews with a diverse range of guests, including campaign managers, psychology experts and international voices, combining thoughtful discussion with fresh commentary for a younger audience.
Key Results
6 episodes produced, including 1 special feature episode
11 guest interviews, including international guests
Expanded listenership from WA to Melbourne & Brisbane audiences
Social Media Campaign & Letterboxd HQ Launch
Your Community Health
2024
Social Media and Web Development Intern
Overview
Supported integrated communications campaigns for Your Community Health, contributing to the organisation’s website rebuild alongside the Communications and Marketing team. Created and updated digital content across the new website, supported CMS publishing and basic web development, and produced social media and community engagement content to promote essential healthcare services. Monitored audience engagement and helped maintain consistent messaging and brand alignment across digital channels.
Key Results
Contributed to the organisation-wide website rebuild, helping restructure and publish content through the new CMS.
Delivered multi-platform campaign content promoting essential healthcare services across northern Melbourne.
Supported social media growth and engagement through targeted content creation, scheduling and performance monitoring.
Bridge of Hope Innocence Initiative
10 Year Anniversary Video Campaign
2024
Video Editor & Camera Operator
Overview
During the Bridge of Hope Innocence Initiative’s 10-year anniversary campaign, contributed to the production of a video highlighting BOHII’s mission and impact in investigating wrongful convictions. Operated cameras during interviews and on-location shoots, collaborated on creative direction and filming, managed production equipment, and edited and organised footage through post-production to deliver a polished final video.
Key Results
Reached an audience of 43K+ YouTube subscribers.
Featured on the BOHII homepage, increasing visibility of the campaign.
Digital Content Internship & Cultural Immersion
InClover Magazine
2023
Digital Content Intern
Overview
Completed a digital content internship with InClover Magazine in Indonesia, gaining hands-on experience in journalism, editorial production, social media and digital publishing within an international media environment. Researched, wrote, edited and fact-checked lifestyle content while developing an understanding of Indonesian culture, media and audience engagement.
Key Results
Expanded the publication’s reach to Australian and Melbourne audiences through locally relevant editorial content.
Built a published portfolio across lifestyle, travel and culture, strengthening journalism, research and editorial skills.
32 articles published across InClover’s online and print editions.
